Marketers are no longer sure that traditional segmentation works. Does this mean personalisation is a bust, or is there a way to adapt?
We talk and hear a lot about personalisation being the next big thing in not just affiliate, performance, and influencer, but all throughout digital marketing. However, most marketers in the UK are now shying away from this. Or so it seems…
According to a new report from customer data platform Treasure Data, more than half (61%) of UK marketers believe that audience segmentation no longer works well, and 63% say it’s completely ineffective.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
