AI advancements in digital marketing get back in gear. Meta risks a blanket ban on targeted ads in the EU. Performance marketing glows in the AI era.
News surrounding AI seemed to go a little quiet last month. We suppose the robots need summer holidays too.
However, it’s now back in full force with a series of advancements over the past couple of weeks.
The UK government will soon launch a new AI advisory service to help businesses bring their AI products to market while meeting regulatory standards. The benefit will be backed by £2 million in UK government funding.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
