Meta and TikTok test ad-free subscriptions outside the US whilst marketers are considering BeReal as it stages a global brand marketing campaign comeback. Meanwhile, a new Ogilvy report reveals how influencer marketing is dominating the B2B industry, Billion Dollar Boy unites creators to champion ‘Paid Leave for All’ in its latest campaign, and Meta pays millions to top creators for their AI chatbot avatars. Let’s take you through the last week…
Week in Review: Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC
Everything you might have missed from the past week in influencer marketing and the creator economy.
By
Jack Shute
From our partners
Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
By
Newsdesk
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Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
By
Ben Smye
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How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
By
Newsdesk
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Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
By
Sofia Aira
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