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Revlifter & River Island - Growing Intelligently In the US

Iconic British high street brand River Island strategically approached its expansion into the US market by harnessing the power of data.

Opting for sustainable growth over fleeting gains, River Island partnered with RevLifter to craft a data-driven masterpiece. By leveraging real-time signals, RevLifter meticulously tailored personalised offers for River Island's US site visitors.

RevLifter's approach was both nuanced and dynamic. Utilising native overlays, the strategy responded instantly to customer behaviours, while an Offer Wallet brimmed with incentives tied to specific parameters. Consequently, the campaign saw astounding results.

What sets this collaboration apart is not just the impressive metrics but the methodical approach taken. River Island and RevLifter orchestrated a controlled, selective strategy that safeguarded margins and upheld River Island’s brand integrity.

This partnership represents a pinnacle achievement in utilising data for sustainable and impactful business growth.

Judges Comments

“RevLifter approached River Island’s US expansion with a long term growth mindset and this really shows in the approach taken. A really strong campaign.”

Deep Dive / Q&A

Hello Partner: How does it feel to win this award?
Simon Bird, RevLifter:
We're incredibly proud because you can't do AI without data. We won with our wonderful client River Island and we are enormously proud. We're proud of our amazing team. I really appreciate the award win.

HP: Data is such a big topic in affiliate and performance marketing. What is your one tip for use of data heading into 2024?
Simon Bird, RevLifter:
I'm going to say something I think will be hopefully massive. Don't use a solution to find a problem. It's all about what you are trying to solve and whether you have the data and AI to solve that problem. What we've been able to do at RevLifter with River Island is work that out.

The Global Performance Marketing Awards 2023 was held in association with ad4mat

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