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Let's Vibe Code an App Together

Make money, quit our jobs & move to a tropical island, ready?

By Newsdesk

/ 21 Nov 2025

Rakuten Advertising's Nick Fletcher on Transparency, AI and the Future of Affiliate at PI Live

Day one of PI Live kicked off with strong energy, and Rakuten Advertising’s Nick Fletcher captured the mood perfectly.

By Sofia Aira

/ 21 Nov 2025

Rakuten Advertising's Nick Fletcher on Transparency, AI and the Future of Affiliate at PI Live

How Argos Leveraged The Power of Episodic Entertainment

By Newsdesk

/ 21 Nov 2025

How Argos Leveraged The Power of Episodic Entertainment

One Third of Golden Quarter Spend Still Happens After Black Friday

New research reveals nearly half of Golden Quarter spending happens after Black Friday, with four shopper groups driving distinct behaviours across the peak season.

By Sol Wilkinson

/ 21 Nov 2025

One Third of Golden Quarter Spend Still Happens After Black Friday

🧘‍♀️ What the Sweaty Betty Legal Ownership Battle Means for Today’s Creators

This week, a new influencer marketing community, a legal ownership battle with Sweaty Betty and more.

By Sofia Aira

/ 20 Nov 2025

“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators

Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.

By Sofia Aira

/ 20 Nov 2025

“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators

Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators

Adobe has announced plans to acquire Semrush for $1.9 billion in cash in a move set for 2026.

By Sofia Aira

/ 19 Nov 2025

Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators

Influencer Strategists Launches New Influencer Marketing Experts Community

The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.

By Sofia Aira

/ 19 Nov 2025

Influencer Strategists Launches New Influencer Marketing Experts Community

🕵️ Affiliates, OpenAI, and the Prisoner's Dilemma

Plus, we want your questions for the first Affiliate AMA.

By Sol Wilkinson

/ 18 Nov 2025

The New Discovery Wars: AI, SEO & the Future of Affiliate Visibility

An honest and raw debate on how AI search is impacting affiliate marketing and how the industry should be responding to it.

By Newsdesk

/ 18 Nov 2025

The New Discovery Wars: AI, SEO & the Future of Affiliate Visibility

What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins

With seven years of experience working across agencies, brands, and creator verticals, Chloe has a front-row view of how rapidly the creator economy is evolving.

By Sofia Aira

/ 18 Nov 2025

What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins

Affiliate Spend Is Up, and Influencers Are Leading the Charge

New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.

By Sol Wilkinson

/ 17 Nov 2025