Latest News

"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt

In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.

By Sofia Aira

/ 4 Feb 2026

"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt

🎯 Affiliate Channel Must Tell Its Story Better

Plus, Tom Rathbone discusses an inconvenient truth about transparency.

By Sol Wilkinson

/ 3 Feb 2026

How ASICS Tripled Content Investments Through Smarter Media Measurement

Francesca Verde, Performance Marketing Manager at ASICS EMEA, reveals how smarter media measurement helped unlock a shift in content investment.

By Newsdesk

/ 3 Feb 2026

How ASICS Tripled Content Investments Through Smarter Media Measurement

Clicks, Conversion & Chaos. Career Highlights and Lessons From the Past 15 Years

Join Gill Makepeace from NatWest as she gives a fast-paced trip through her 15 year long journey in the ever-evolving world of Affiliate marketing.

By Newsdesk

/ 3 Feb 2026

Clicks, Conversion & Chaos. Career Highlights and Lessons From the Past 15 Years

Affiliate Fraud Will Persist Until the Incentives Change

Tom Rathbone argues that fraud will not change until transparency is more profitable than ambiguity.

By Tom Rathbone

/ 3 Feb 2026

Affiliate Fraud Will Persist Until the Incentives Change

“The Sky’s The Limit” Jonathan Mathes on Tombras’ Affiliate Journey

With twelve awards already under his belt, Tombras' Jonathan Mathes reflects on the team's journey so far, and what the future holds.

By Sol Wilkinson

/ 3 Feb 2026

“The Sky’s The Limit” Jonathan Mathes on Tombras’ Affiliate Journey

Chairs Welcoming Comments – Hayley Stevens-Shaw

By Newsdesk

/ 3 Feb 2026

Chairs Welcoming Comments – Hayley Stevens-Shaw

Affiliate Channel Must Tell Its Story Better, Says AAB

Speakers at the AAB’s inaugural meeting urge the affiliate industry to tell a stronger, more compelling story about the channel, and to stop focusing on the shortcomings.

By Sol Wilkinson

/ 2 Feb 2026

Affiliate Channel Must Tell Its Story Better, Says AAB

Omnicom Media Names Stevie Johnson to Lead Creo in the UK

Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group.

By Sofia Aira

/ 2 Feb 2026

Omnicom Media Names Stevie Johnson to Lead Creo in the UK

🕺Does ByteDance Still Own TikTok? Inside the Details of the US TikTok Deal

Plus, The Sidemen have launched their own creator-led production company.

By Sofia Aira

/ 29 Jan 2026

Chair's Afternoon Welcome - Jeanette Okwu

By Newsdesk

/ 29 Jan 2026

Chair's Afternoon Welcome - Jeanette Okwu

SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad

A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad.

By Sofia Aira

/ 28 Jan 2026