Latest News

🧐 You're Overlooking Google's Second Page

Plus, Adtraction’s Simon Gustafson talks breaking free from enshittification.

By Madaline Dunn

/ 31 Mar 2026

Useless Piles of Sh*t and a Celebration of Partner Marketing

It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.

By Simon Gustafson

/ 31 Mar 2026

Useless Piles of Sh*t and a Celebration of Partner Marketing

“Affiliate Has the Opportunity to be the Hero of the Journey”: Ewen Finser on the Rise of the Media Underdog

But affiliate risks becoming a niche channel if it fails to adapt, says ScaleVisible CEO.

By Madaline Dunn

/ 31 Mar 2026

“Affiliate Has the Opportunity to be the Hero of the Journey”: Ewen Finser on the Rise of the Media Underdog

Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing

Jurors concluded that Meta and Google deliberately designed platforms that contributed to addictive behaviours and negatively impacted the claimant’s mental health.

By Sofia Aira

/ 30 Mar 2026

Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing

SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins

Welcome back to SoFire’s Hot Campaigns, as we dive into Alix Earle’s new path as a founder.

By Sofia Aira

/ 30 Mar 2026

PI LIVE Level Up: Embrace the Weird and Connect with Confidence

In the heart of Bristol, the industry came together to build the soft skills that uplift the industry.

By Madaline Dunn

/ 30 Mar 2026

PI LIVE Level Up: Embrace the Weird and Connect with Confidence

Industry in Flux: DealMaker Shines Spotlight on Affiliate Transformation

Times are certainly changing, but DealMaker demonstrated that the industry is readying its defences.

By Madaline Dunn

/ 30 Mar 2026

Industry in Flux: DealMaker Shines Spotlight on Affiliate Transformation

🌏 Is the Creator Economy Complicit in the Growth of the Manosphere?

Plus, Facebook launches a Creator Fast Track programme to get creators earning on the platform from day one.

By Sofia Aira

/ 26 Mar 2026

Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming

Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.

By Sofia Aira

/ 25 Mar 2026

Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming

YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped

At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.

By Sofia Aira

/ 24 Mar 2026

YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped

🪽The Industry Needs to Break Free From The Incrementality Illusion

Plus, TikTok rolls out new adtech solutions to connect brands with engaged audiences.

By Madaline Dunn

/ 24 Mar 2026

TikTok Takes New Audience-Targeted Ad Solutions to Market

The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution.

By Madaline Dunn

/ 24 Mar 2026

TikTok Takes New Audience-Targeted Ad Solutions to Market