But affiliate risks becoming a niche channel if it fails to adapt, says ScaleVisible CEO.
Traditional media is at an inflexion point. Algorithmic changes and AI-driven search are transforming the way people source information, while audiences are diversifying their media intake.
Traffic to traditional news sources is down, and the pressure is up, with Tier 2 media and micro-influencers now repositioning as serious contenders in the attention economy.
This is a trend that Ewen Finser, Founder and CEO of ScaleVisible, has been paying close attention to.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
