But where does this leave publishers?
This week, Google announced it is developing updates to its controls to enable sites to “opt-out” of generative AI features in Search.
The move follows the Competition and Markets Authority's (CMA) proposed digital market measures targeting Google to promote fairness, choice, and transparency in the new AI-first environment.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
