Advertising’s Not Dead, But the Balance is Shifting, Says David Yovanno
impact.com’s David Yovanno discusses how AI is shuffling the deck and the importance of investing in the community.
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Bath & Body Works Increases Investment in Influencers by Astonishing Number
Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.
OpenAI Pulls Plug on ChatGPT Checkout Plans
The AI giant will instead funnel purchases through to connected third-party apps.
Probabilistic Isn’t the Endgame: Alex Springer on Affiliate in the AI Era
OpenAttribution Director Alex Springer talks content value, governance, and breaking open the black box.
Level Up: Expert Insight in the Heart of Bristol
From vibe coding to embracing the weird, you won’t want to miss these workshops.
Is Google Dead? Study Finds Consumers are Choosing TikTok as a Search Engine
A new Adobe report has revealed that nearly half of US consumers (49%) now use TikTok as a search engine.
