Creator Economy / Members-only / YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect. By Sofia Aira / 24 Mar 2026
Affiliate Marketing / TikTok Takes New Audience-Targeted Ad Solutions to Market The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution. By Madaline Dunn / 24 Mar 2026
Newsdesk / Inside the €1bn Huel Sale to Danone Danone has agreed to acquire UK-based nutrition brand Huel for €1bn. By Sofia Aira / 24 Mar 2026
Creator Economy / Members-only / Facebook Launches “Creator Fast Track” to Attract Established Creators Facebook has launched Creator Fast Track to bring established creators from Instagram, TikTok and YouTube onto its platform. By Sofia Aira / 23 Mar 2026
Affiliate Marketing / Paid-only / Google to Develop Opt-out AI Controls for Sites But where does this leave publishers? By Madaline Dunn / 19 Mar 2026
Performance Marketing / As Agencies Weigh AI Benefits, Consumers Distrust GenAI Use Consumers prefer brands that don’t use GenAI in advertising and content, new research shows. By Madaline Dunn / 18 Mar 2026
Partner+ / Paid-only / "AI's Real Role is Recommendation" Industry Reacts to ChatGPT Checkout U-Turn We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead. By Madaline Dunn / 13 Mar 2026
Affiliate Marketing / Partnerize and Profound Partner to Build Out Zero-Click Commerce Infrastructure The collaboration aims to measure, verify and compensate brand influence in the AI era. By Madaline Dunn / 12 Mar 2026
Affiliate Marketing / What to Expect at Rakuten Advertising DealMaker Europe 2026 With big names, deep insights, and huge wins, this year’s Rakuten Advertising DealMaker Europe is a must. By Newsdesk / 11 Mar 2026
Newsdesk / Paid-only / Advertising’s Not Dead, But the Balance is Shifting, Says David Yovanno impact.com’s David Yovanno discusses how AI is shuffling the deck and the importance of investing in the community. By Madaline Dunn / 10 Mar 2026
Creator Economy / Bath & Body Works Increases Investment in Influencers by Astonishing Number Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships. By Sofia Aira / 10 Mar 2026
Newsdesk / OpenAI Pulls Plug on ChatGPT Checkout Plans The AI giant will instead funnel purchases through to connected third-party apps. By Madaline Dunn / 9 Mar 2026
