Affiliate Marketing / YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag. By Sofia Aira / 4 Jun 2026
Newsdesk / Under the Microscope: Content in the Age of AI The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality. By Newsdesk / 4 Jun 2026
Creator Economy / Members-only / The Sidemen Changed the Creator Economy. Can it Survive Without KSI? From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire. By Sofia Aira / 3 Jun 2026
Affiliate Marketing / Minecraft Launches First-Ever Affiliate Programme with impact.com The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation. By Madaline Dunn / 2 Jun 2026
Affiliate Marketing / At the Intersection of Innovation and Impact: The 2026 USPA Shortlist Spotlight From tech that has transformed the industry to full-funnel strategies that rewrote the rulebook, this year’s shortlist is a who’s who of trailblazers and changemakers. By Newsdesk / 29 May 2026
Affiliate Marketing / Members-only / Market Movers - May 2026 Who’s been appointed, who’s been promoted, who’s acquired who, and who’s launched what — we’ve got it all here. By Newsdesk / 29 May 2026
Newsdesk / TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos TikTok is stepping up its travel commerce game with a new in-app travel booking feature. By Sofia Aira / 28 May 2026
Creator Economy / Got Great Creators on Your Roster? Enter The Creator Craft Awards The Creator Craft Awards are debuting at CreatorFest 2026. By Sofia Aira / 26 May 2026
Newsdesk / Reddit Unveils App Ad Updates Focused on Performance Transparency The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization. By Madaline Dunn / 26 May 2026
Creator Economy / Members-only / A Reality Check: 10 Hard Truths Creators Took Away from SocialDay The 10 best pieces of advice creators can take from SocialDay 2026. By Sofia Aira / 22 May 2026
Newsdesk / Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data. By Madaline Dunn / 22 May 2026
Newsdesk / Members-only / SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms. By Sofia Aira / 20 May 2026