Newsdesk

Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.

Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale

As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.

By Madaline Dunn

/ 17 Apr 2026

Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale

American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash

American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.

By Sofia Aira

/ 15 Apr 2026

American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash

Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers

The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.

By Madaline Dunn

/ 14 Apr 2026

“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem

Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.

By Madaline Dunn

/ 13 Apr 2026

“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem

OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched

OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.

By Sofia Aira

/ 13 Apr 2026

“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence

If 2025 felt like a year of transformation, strap in, the waves will only get choppier.

By Madaline Dunn

/ 8 Apr 2026

“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence

New Affiliate Code of Conduct Aims to Standardise Software Guidance

The Code follows a big year of industry debate amidst browser extension controversy.

By Madaline Dunn

/ 8 Apr 2026

New Affiliate Code of Conduct Aims to Standardise Software Guidance

Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators

Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.

By Sofia Aira

/ 8 Apr 2026

Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators

Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget

Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.

By Sofia Aira

/ 8 Apr 2026

Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget

GPMA 2026: Reimagining How Industry Excellence is Recognised

Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.

By Madaline Dunn

/ 7 Apr 2026

GPMA 2026: Reimagining How Industry Excellence is Recognised

YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live

YouTube is launching Stations, a new feature designed to stream Coachella 24/7.

By Sofia Aira

/ 7 Apr 2026

YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live

Levanta Acquires Affiliate Network Perch+

The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.

By Madaline Dunn

/ 7 Apr 2026

Levanta Acquires Affiliate Network Perch+