Influencer Marketing / One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise? One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy. By Sofia Aira / 27 Apr 2026
Newsdesk / Visa Launches New UK Creator Debit Card in Partnership with TikTok Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow. By Sofia Aira / 24 Apr 2026
Affiliate Marketing / What’s the Key to Unlocking Retail Media? As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration. By Newsdesk / 23 Apr 2026
Performance Marketing / Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments Founding participants include industry big-hitters Adobe, HubSpot and Vox Media. By Madaline Dunn / 23 Apr 2026
Creator Economy / The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG. By Sofia Aira / 22 Apr 2026
Newsdesk / Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027 Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich. By Sofia Aira / 21 Apr 2026
Newsdesk / YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say? YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts. By Sofia Aira / 21 Apr 2026
Affiliate Marketing / impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance. By Madaline Dunn / 21 Apr 2026
Affiliate Marketing / Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators? By Madaline Dunn / 21 Apr 2026
Creator Economy / What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days. By Sofia Aira / 20 Apr 2026
Affiliate Marketing / Henkel Bloo Taps into Retail Media With WPP Media Partnership The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement. By Madaline Dunn / 20 Apr 2026
Newsdesk / Paid-only / Simon Hares Breaks Down Confident Communication and Negotiation The Sales and Management Trainer says it’s important to know what you can and can’t move on. By Madaline Dunn / 17 Apr 2026