Newsdesk

Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.

GPMA 2026: Reimagining How Industry Excellence is Recognised

Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.

By Madaline Dunn

/ 7 Apr 2026

GPMA 2026: Reimagining How Industry Excellence is Recognised

YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live

YouTube is launching Stations, a new feature designed to stream Coachella 24/7.

By Sofia Aira

/ 7 Apr 2026

YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live

Levanta Acquires Affiliate Network Perch+

The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.

By Madaline Dunn

/ 7 Apr 2026

Levanta Acquires Affiliate Network Perch+

APMA Seeks to Tame Subnetwork Wild West with Code of Conduct

The Code of Conduct will have a specific focus on transparency, the APMA shared.

By Madaline Dunn

/ 2 Apr 2026

APMA Seeks to Tame Subnetwork Wild West with Code of Conduct

Monthly Top Line - March 2026

The who’s who of appointments, promotions, and job shake-ups.

By Madaline Dunn

/ 2 Apr 2026

Monthly Top Line - March 2026

Cameo Bets on TikTok Creators to Revamp its Platform

Cameo is gunning for a comeback, with TikTok by its side.

By Sofia Aira

/ 2 Apr 2026

Cameo Bets on TikTok Creators to Revamp its Platform

Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform

Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.

By Sofia Aira

/ 31 Mar 2026

Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform

“Affiliate Has the Opportunity to be the Hero of the Journey”: Ewen Finser on the Rise of the Media Underdog

But affiliate risks becoming a niche channel if it fails to adapt, says ScaleVisible CEO.

By Madaline Dunn

/ 31 Mar 2026

“Affiliate Has the Opportunity to be the Hero of the Journey”: Ewen Finser on the Rise of the Media Underdog

Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing

Jurors concluded that Meta and Google deliberately designed platforms that contributed to addictive behaviours and negatively impacted the claimant’s mental health.

By Sofia Aira

/ 30 Mar 2026

Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing

PI LIVE Level Up: Embrace the Weird and Connect with Confidence

In the heart of Bristol, the industry came together to build the soft skills that uplift the industry.

By Madaline Dunn

/ 30 Mar 2026

PI LIVE Level Up: Embrace the Weird and Connect with Confidence

Industry in Flux: DealMaker Shines Spotlight on Affiliate Transformation

Times are certainly changing, but DealMaker demonstrated that the industry is readying its defences.

By Madaline Dunn

/ 30 Mar 2026

Industry in Flux: DealMaker Shines Spotlight on Affiliate Transformation

Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming

Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.

By Sofia Aira

/ 25 Mar 2026

Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming