Creator Economy / Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation. By Sofia Aira / 20 May 2026
Creator Economy / Building Creator Wealth: CreatorFest Second Wave Agenda Launches The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation. By Sofia Aira / 20 May 2026
Affiliate Marketing / Offer Search is Becoming Standard Shopping Practice, New Research Shows The report found that offers provide a key opportunity to drive incremental revenue. By Madaline Dunn / 19 May 2026
Performance Marketing / Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive According to the French advertising group, the deal opens up agentic opportunities. By Madaline Dunn / 18 May 2026
Affiliate Marketing / The Performance Marketing Awards: 20 Years of Game-Changing Innovation A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community. By Newsdesk / 13 May 2026
Newsdesk / New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations. By Sofia Aira / 13 May 2026
Newsdesk / Members-only / TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried? TikTok is bringing its ad-free subscription model to the UK. By Sofia Aira / 12 May 2026
Newsdesk / No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities. By Sofia Aira / 12 May 2026
Newsdesk / Paid-only / Industry Responds to the Rakuten x impact.com Alliance We heard from leaders across the industry to get their perspectives on what the alliance signals. By Madaline Dunn / 12 May 2026
Newsdesk / PI LIVE Europe and AAB Launch the Agency Ecosystem Map The map serves as a tool to match brands with the right agency at the right time. By Newsdesk / 11 May 2026
Affiliate Marketing / Paid-only / Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross. By Madaline Dunn / 8 May 2026
Affiliate Marketing / Members-only / Affiliate Remains Buoyant Amid Tough Economic Conditions, APMA Finds In 2025, the industry saw 7.3% growth year-on-year, with travel, telecom and finance emerging as growth engines. By Madaline Dunn / 6 May 2026
