Creator Economy / What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days. By Sofia Aira / 20 Apr 2026
Affiliate Marketing / Henkel Bloo Taps into Retail Media With WPP Media Partnership The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement. By Madaline Dunn / 20 Apr 2026
Newsdesk / Paid-only / Simon Hares Breaks Down Confident Communication and Negotiation The Sales and Management Trainer says it’s important to know what you can and can’t move on. By Madaline Dunn / 17 Apr 2026
Affiliate Marketing / Paid-only / Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale As last click falls out of favour, we spoke to Rory Sale about how the industry adapts. By Madaline Dunn / 17 Apr 2026
Influencer Marketing / Members-only / American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far. By Sofia Aira / 15 Apr 2026
Affiliate Marketing / Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value. By Madaline Dunn / 14 Apr 2026
Affiliate Marketing / “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands. By Madaline Dunn / 13 Apr 2026
Creator Economy / OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched. By Sofia Aira / 13 Apr 2026
Affiliate Marketing / “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence If 2025 felt like a year of transformation, strap in, the waves will only get choppier. By Madaline Dunn / 8 Apr 2026
Affiliate Marketing / New Affiliate Code of Conduct Aims to Standardise Software Guidance The Code follows a big year of industry debate amidst browser extension controversy. By Madaline Dunn / 8 Apr 2026
Influencer Marketing / Members-only / Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels. By Sofia Aira / 8 Apr 2026
Creator Economy / Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates. By Sofia Aira / 8 Apr 2026