Newsdesk / Under the Microscope: Content in the Age of AI The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality. By Newsdesk / 4 Jun 2026
Creator Economy / Members-only / The Sidemen Changed the Creator Economy. Can it Survive Without KSI? From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire. By Sofia Aira / 3 Jun 2026
Affiliate Marketing / Minecraft Launches First-Ever Affiliate Programme with impact.com The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation. By Madaline Dunn / 2 Jun 2026
Affiliate Marketing / At the Intersection of Innovation and Impact: The 2026 USPA Shortlist Spotlight From tech that has transformed the industry to full-funnel strategies that rewrote the rulebook, this year’s shortlist is a who’s who of trailblazers and changemakers. By Newsdesk / 29 May 2026
Affiliate Marketing / Members-only / Market Movers - May 2026 Who’s been appointed, who’s been promoted, who’s acquired who, and who’s launched what — we’ve got it all here. By Newsdesk / 29 May 2026
Newsdesk / TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos TikTok is stepping up its travel commerce game with a new in-app travel booking feature. By Sofia Aira / 28 May 2026
Creator Economy / Got Great Creators on Your Roster? Enter The Creator Craft Awards The Creator Craft Awards are debuting at CreatorFest 2026. By Sofia Aira / 26 May 2026
Newsdesk / Reddit Unveils App Ad Updates Focused on Performance Transparency The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization. By Madaline Dunn / 26 May 2026
Creator Economy / Members-only / A Reality Check: 10 Hard Truths Creators Took Away from SocialDay The 10 best pieces of advice creators can take from SocialDay 2026. By Sofia Aira / 22 May 2026
Newsdesk / Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data. By Madaline Dunn / 22 May 2026
Newsdesk / Members-only / SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms. By Sofia Aira / 20 May 2026
Affiliate Marketing / Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates Affiliates are also experiencing reduced performance visibility due to reporting system changes. By Madaline Dunn / 20 May 2026
