LLM usage is rising among shoppers. According to a Adobe Analytics survey, in the U.S., 41% of people used Gen AI for online shopping in June. Meanwhile, in the UK, a CI&T survey of adults in UK and Ireland revealed that 68% had used an AI agent when shopping, up 7% from November.
Indeed, shoppers are now using chatbots across the consumer journey, including for discovering deals. Back in 2024, an Adobe survey surfaced that 20% of U.S. shoppers were using the tools for deals and recommendations, while more recent research from Exploding Topics found that in 2026, over half of those surveyed were using them to hunt for deals.
But, when it comes to searching for coupons, specifically, how effective are LLMs?
According to recent data from Atolls, not very.
