If optimised effectively, creators can extend the shelf life of their content.
According to Alex Hick, Creator Program Lead at LADbible, creator content doesn’t have to plateau after the initial 24 to 72 hours. Effective optimisation can extend its shelf life.
“We've worked with these platforms, these algorithms and had these relationships for about 14 years and have built some really amazing tools for people that they can make more from their back catalogue, and that's revenue, but it's also new followers and reaching new audiences,” said Hick.
According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
