According to the Creator Entrepreneur, creators should ditch algorithm-hacking in favour of thinking and building like a studio.
While once undervalued, creators are becoming a force to be reckoned with. The creator economy is pegged to be worth nearly $500bn by 2027, but unlocking the next phase of growth requires a mindset shift among creators.
“Creators need to think like businesses,” said Grace Andrews, Creator Entrepreneur and Former Brand and Editorial Director at Flight Story, in a conversation on the sidelines of CreatorFest.
I sat down with Emily English alongside Sasha Jeppesen to unpack why content in 2026 feels stale.
According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
