We recently met with Aneira Henery, Global Head of Partnerships and Growth at loveholidays, to hear about how brands are shifting focus, the importance of breaking down silos and affiliate and performance as growth levers.
The Industry Needs a Complete Organisational Rethink: Aneira Henery on Content, Investment and the Future of Affiliate
According to loveholiday’s Aneira Henery, the industry has the opportunity to evolve from a demand capture channel into a strategic growth lever that holds a seat at the table.
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