Creator Economy / The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG. By Sofia Aira / 22 Apr 2026
Newsdesk / Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027 Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich. By Sofia Aira / 21 Apr 2026
Newsdesk / YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say? YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts. By Sofia Aira / 21 Apr 2026
Affiliate Marketing / impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance. By Madaline Dunn / 21 Apr 2026
Affiliate Marketing / Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators? By Madaline Dunn / 21 Apr 2026
Creator Economy / What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days. By Sofia Aira / 20 Apr 2026
Affiliate Marketing / Henkel Bloo Taps into Retail Media With WPP Media Partnership The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement. By Madaline Dunn / 20 Apr 2026
Newsdesk / Paid-only / Simon Hares Breaks Down Confident Communication and Negotiation The Sales and Management Trainer says it’s important to know what you can and can’t move on. By Madaline Dunn / 17 Apr 2026
Affiliate Marketing / Paid-only / Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale As last click falls out of favour, we spoke to Rory Sale about how the industry adapts. By Madaline Dunn / 17 Apr 2026
Influencer Marketing / Members-only / American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far. By Sofia Aira / 15 Apr 2026
Affiliate Marketing / Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value. By Madaline Dunn / 14 Apr 2026
Affiliate Marketing / “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands. By Madaline Dunn / 13 Apr 2026