Newsdesk

Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.

OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched

OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.

By Sofia Aira

/ 13 Apr 2026

“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence

If 2025 felt like a year of transformation, strap in, the waves will only get choppier.

By Madaline Dunn

/ 8 Apr 2026

“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence

New Affiliate Code of Conduct Aims to Standardise Software Guidance

The Code follows a big year of industry debate amidst browser extension controversy.

By Madaline Dunn

/ 8 Apr 2026

New Affiliate Code of Conduct Aims to Standardise Software Guidance

Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators

Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.

By Sofia Aira

/ 8 Apr 2026

Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators

Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget

Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.

By Sofia Aira

/ 8 Apr 2026

Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget

GPMA 2026: Reimagining How Industry Excellence is Recognised

Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.

By Madaline Dunn

/ 7 Apr 2026

GPMA 2026: Reimagining How Industry Excellence is Recognised

YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live

YouTube is launching Stations, a new feature designed to stream Coachella 24/7.

By Sofia Aira

/ 7 Apr 2026

YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live

Levanta Acquires Affiliate Network Perch+

The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.

By Madaline Dunn

/ 7 Apr 2026

Levanta Acquires Affiliate Network Perch+

APMA Seeks to Tame Subnetwork Wild West with Code of Conduct

The Code of Conduct will have a specific focus on transparency, the APMA shared.

By Madaline Dunn

/ 2 Apr 2026

APMA Seeks to Tame Subnetwork Wild West with Code of Conduct

Monthly Top Line - March 2026

The who’s who of appointments, promotions, and job shake-ups.

By Madaline Dunn

/ 2 Apr 2026

Monthly Top Line - March 2026

Cameo Bets on TikTok Creators to Revamp its Platform

Cameo is gunning for a comeback, with TikTok by its side.

By Sofia Aira

/ 2 Apr 2026

Cameo Bets on TikTok Creators to Revamp its Platform

Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform

Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.

By Sofia Aira

/ 31 Mar 2026

Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform