Affiliate Marketing / Paid-only / “Affiliate Has the Opportunity to be the Hero of the Journey”: Ewen Finser on the Rise of the Media Underdog But affiliate risks becoming a niche channel if it fails to adapt, says ScaleVisible CEO. By Madaline Dunn / 31 Mar 2026
Influencer Marketing / Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing Jurors concluded that Meta and Google deliberately designed platforms that contributed to addictive behaviours and negatively impacted the claimant’s mental health. By Sofia Aira / 30 Mar 2026
Affiliate Marketing / PI LIVE Level Up: Embrace the Weird and Connect with Confidence In the heart of Bristol, the industry came together to build the soft skills that uplift the industry. By Madaline Dunn / 30 Mar 2026
Affiliate Marketing / Industry in Flux: DealMaker Shines Spotlight on Affiliate Transformation Times are certainly changing, but DealMaker demonstrated that the industry is readying its defences. By Madaline Dunn / 30 Mar 2026
Newsdesk / Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers. By Sofia Aira / 25 Mar 2026
Creator Economy / Members-only / YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect. By Sofia Aira / 24 Mar 2026
Affiliate Marketing / TikTok Takes New Audience-Targeted Ad Solutions to Market The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution. By Madaline Dunn / 24 Mar 2026
Newsdesk / Inside the €1bn Huel Sale to Danone Danone has agreed to acquire UK-based nutrition brand Huel for €1bn. By Sofia Aira / 24 Mar 2026
Creator Economy / Members-only / Facebook Launches “Creator Fast Track” to Attract Established Creators Facebook has launched Creator Fast Track to bring established creators from Instagram, TikTok and YouTube onto its platform. By Sofia Aira / 23 Mar 2026
Affiliate Marketing / Paid-only / Google to Develop Opt-out AI Controls for Sites But where does this leave publishers? By Madaline Dunn / 19 Mar 2026
Performance Marketing / As Agencies Weigh AI Benefits, Consumers Distrust GenAI Use Consumers prefer brands that don’t use GenAI in advertising and content, new research shows. By Madaline Dunn / 18 Mar 2026
Partner+ / Paid-only / "AI's Real Role is Recommendation" Industry Reacts to ChatGPT Checkout U-Turn We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead. By Madaline Dunn / 13 Mar 2026
