Following Adtraction’s acquisition of Affiliate Future last year, the partner marketing platform recently announced it had completed the key steps to integrate the business into its UK operations.
The migration began in January, with brands and partners gradually moving over to Adtraction’s platform.
In tandem, the company has established a new UK organisation to unify employees from both companies across brand and partner management, sales and operations. Leading Adtraction’s team and development in the market is Clare O’Reilly, who serves as UK Country Manager.
We heard from CEO Simon Gustafson to learn more about the motivations behind the acquisition and what’s ahead in this new chapter.
