What can affiliate and retail media learn from each other? It’s all about data and incrementality.
The retail media conversation is heating up. The topic of summits, keynotes and panel sessions and a channel that’s receiving increasing investment, retail media has become one of the fastest-growing advertising channels in the world.
We recently spoke with Kristina Nolan, President at DMi Partners, to learn more about why this is happening, the opportunities for knowledge-sharing and collaboration across affiliate and retail media, and the future of the channels’ convergence.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
