Today, Tradedoubler unveiled NYORDA, the new umbrella group that ties together its portfolio of specialist digital marketing businesses.
While there will be no changes to the Tradedoubler brand, platform, services, teams or day-to-day relationships, the company shared that the move positions Tradedoubler in a “clearer place” within a broader digital marketing ecosystem.
The NYORDA Group now brings together:
- Tradedoubler, specialising in affiliate and partner marketing.
- Metapic, which supports brands with influencer marketing and creator commerce.
- Appiness, which provides services for mobile app growth, user acquisition and engagement.
- Retail Bridge Media, providing retail media solutions to brands.
- Emna.ai, the recently launched solution that focuses on AI search visibility and discovery.
According to the company, the launch is driven by the change in how brands are discovered today, with consumers' purchasing journeys taking place across more fragmented digital environments.
“The way people search, compare and discover products is evolving in front of us, and discovery no longer happens in one place or through one channel,” said CEO Matthias Stadelmeyer.
Adding: “NYORDA has been created to meet this shift, a group designed for the future of brand discovery and ready to help brands stay relevant and influential wherever their customers are making purchase decisions.”
In an announcement post on LinkedIn, Stadelmeyer shared he was changing his title to President and CEO of NYORDA AB.
“It may look like one journey ends and another begins. In reality, it is both: Tradedoubler continues and NYORDA GROUP gives us the platform for the next chapter of growth,” said Stadelmeyer in the post.
