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"Media Owners Have Lost Control of Their Value Chain": David Buttle Talks Telemetry Standards, Big Tech and Bargaining Power

We spoke to David Buttle to hear about publishing’s inflexion point and the collaborative work of the SPUR Coalition.

"Media Owners Have Lost Control of Their Value Chain": David Buttle Talks Telemetry Standards, Big Tech and Bargaining Power
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Publishers are facing a reckoning. Content is being scraped, traffic is down, and the monetisation methods of old are no longer pulling their weight. Legislation has been slow to catch up, and publishers are searching for ways to both control and monetise their intellectual property in a landscape dominated by LLMs.

The Standards for Publisher Usage Rights (SPUR) Coalition launched earlier this year to tackle some of these challenges through the development of industry standards, frameworks and technologies.

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