Can you feel the buzz? PI LIVE Europe kicked off with a bang as the first day saw the biggest names from the industry gather in London for a day full of inspiration and networking. Explore the highlights below.
From the alignment of affiliate and influencer marketing to the shift from pixel to API tracking, Tom Armstrong, Director of Sales at impact.com, shares the top five affiliate trends to look out for at this year's PI LIVE Europe.
We hear from our premier sponsor about their latest developments to help brands and publishers outperform in 2024, their plans for PI LIVE Europe, and their thoughts on global and European expansion in the next year.
Also, retail media surges with a new LiveRamp partnership and cookie deprecation, while creator marketing gets an AI makeover in another collaboration. Plus, much more.
Google’s AI search feature now has the ability to generate images and long-form text. But how will this power-up the output for performance and affiliate marketers?