The panel acknowledged the fact whilst affiliate marketing is a powerful tool for businesses looking to expand their reach and boost sales, understanding incrementality has remained a challenge for many.
AMLeaders, an innovative training event for affiliate marketing, is set to take place alongside PI LIVE Europe later this October. Here’s everything you need to know from the founders themselves.
The prominent ad tech platforms unite in a partnership aimed at delivering global technological expertise coupled with tailored solutions for advertisers and supply partners.
In the quest for new customers, retailers could transcend algorithmic estimations and unlock growth by uniting rich first-party purchase data with demographic insights for more effective advertising campaigns.
