Affiliate Marketing - Hello Partner (Page 44)

Amazon and Snap Join Forces to Introduce In-App Shopping on Snapchat

The groundbreaking partnership allows users to seamlessly purchase products directly through ads on Snap, enhancing both Amazon's reach and Snap's advertising business.

By Jack Shute

/ 15 Nov 2023

Amazon and Snap Join Forces to Introduce In-App Shopping on Snapchat

Shaping the Future: Matthew Wood on PI LIVE, Partnership Marketing, and The Voicebox

Hello Partner’s Founder shares his insights on the industry's future, the plans for a bigger PI LIVE Europe next year, and the creation of The Voicebox platform to amplify underrepresented voices in partnership marketing.

By Jack Shute

/ 14 Nov 2023

Shaping the Future: Matthew Wood on PI LIVE, Partnership Marketing, and The Voicebox

Avon's Paula Oyinkan on the Importance of Education in Affiliate Marketing

Affiliate marketing star Paula Oyinkan joins the Voicebox to discuss smashing through glass ceilings, the necessity for education in the industry, and her biggest role model.

By Sol Wilkinson

/ 13 Nov 2023

Avon's Paula Oyinkan on the Importance of Education in Affiliate Marketing

Safeguarding Strategies for the Dark Side of Affiliate Marketing

We explore black hat practices, how to keep them at bay, or maybe even use them for good.

By Sol Wilkinson

/ 9 Nov 2023

Safeguarding Strategies for the Dark Side of Affiliate Marketing

Snapchat’s Ruth Arber on Creating Opportunities for Women in Tech

Snap Inc.’s Head of Fashion, Retail & Travel UK takes to the Female Leaders panel to discuss the importance of getting more women into engineering and tech roles, and how Snap is working to make this possible.

By Jack Shute

/ 9 Nov 2023

Snapchat’s Ruth Arber on Creating Opportunities for Women in Tech

“It’s going to be huge” Matthew Higgins Talks Retail Media, B2B Partnerships, and Industry Events

Retail media has exploded as one of the most exciting things in affiliate marketing this year. But what stands in its way for continued expansion throughout 2024?

By Sol Wilkinson

/ 8 Nov 2023

“It’s going to be huge” Matthew Higgins Talks Retail Media, B2B Partnerships, and Industry Events

impact.com’s Smita Pillai on How to Achieve Inclusion in Partnership Marketing

Smita Pillai joins the Female Leaders panel to discuss how the marketing industry can do more to represent and celebrate diverse and marginalised voices to achieve inclusion.

By Jack Shute

/ 8 Nov 2023

impact.com’s Smita Pillai on How to Achieve Inclusion in Partnership Marketing

Uber’s Head of Advertising Shares Top Consumer Secrets at PI LIVE Europe

Among the buzzing networking and numerous industry-leading sessions, the keynote presentation from Paul Wright was a definite highlight, with attendees taking away exclusive insights.

By Jack Shute

/ 8 Nov 2023

Uber’s Head of Advertising Shares Top Consumer Secrets at PI LIVE Europe

Suzanna Chaplin: Framing the Path Forward for Female Leaders at The Voicebox

The ‘Female Leaders' session at PI LIVE Europe inspired discussions on gender equality and a commitment to action for a more equitable future in the partnership marketing space.

By Jack Shute

/ 7 Nov 2023

Suzanna Chaplin: Framing the Path Forward for Female Leaders at The Voicebox

Open Banking: The Next Big Thing in Affiliate Marketing?

The cousin of card-linked offers, open banking offers a range of exciting opportunities to marketers, making it a contender for 2024's hottest affiliate trends.

By Sol Wilkinson

/ 1 Nov 2023

Open Banking: The Next Big Thing in Affiliate Marketing?

“It’s all about personalisation” Blue Light Card on Its Future and the Hottest Affiliate Marketing Trends in 2024

We hear from our headline sponsor about its future goals and initiatives, and its thoughts on the biggest trends within partnership marketing.

By Jack Shute

/ 30 Oct 2023

“It’s all about personalisation” Blue Light Card on Its Future and the Hottest Affiliate Marketing Trends in 2024

PI LIVE Europe 2023 Day Two: Female Leaders Lead the Conversation

Catch up on the highlights from PI LIVE Europe's inspiring second day.

By Sol Wilkinson

/ 27 Oct 2023

PI LIVE Europe 2023 Day Two: Female Leaders Lead the Conversation