Simon Baptist of AppLovin weighs in on how to get brands to invest in the affiliate channel. Also discusses rewards and customer satisfaction.
“Affiliate marketing has to brand itself better,” says Simon Baptist, Director of Commerce Business at AppLovin.
Three years ago, Baptist decided to dive into the affiliate space, having been inspired by the people who work there and the value it delivers. Since then, Baptist has become a prominent voice in the industry, building AI-powered solutions for retailers at AppLovin.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
