The affiliate network’s expanded partnership now allows affiliates to share links outside of the app and earn commissions, as well as monitor cross-channel performance.
Profound’s Ben Grosse shares thoughts, data, and strategies on how affiliate is currently performing in AI search and what it needs to do to seize this new market.
The new partnership reveals how loyalty programmes can become full-funnel ecosystems, driving immense value for both savvy shoppers and partnered brands.
As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.
Following on from May’s superb Optimism event, we caught up with Rakuten Advertising’s SVP Product & Technology to find out more about the platform’s AI upgrades.
