The PMAs are back, celebrating two decades of excellence in performance marketing. This year introduces new categories reflecting the latest trends in AI, social commerce, and peak trading campaigns.
From innovative personalisation to cross-brand campaigns, Reward Gateway | Edenred is elevating employee engagement into a powerful channel for brands worldwide.
App Tracking Transparency causes problems for affiliate marketing, even though affiliate tracking is considered uninvasive, and in a lot of cases, necessary. Awin is calling for change.
Comet Plus includes a new publisher compensation scheme. But questions remain around how affiliate marketing can be involved, and the exclusivity of these partnerships.
As ShareASale prepares to sunset in October, the industry reflects not only on the history of the platform but also on the community and innovation it fostered, which are now carried forward under the Awin brand.
