Partnerize’s latest product will help advertisers and publishers track, measure, and reward affiliate influence inside LLM responses.
“When it’s content that’s generated by affiliate publishers, or on an affiliate programme – one hundred per cent, it’s affiliate marketing,” says Sean Sewell, in response to a question about what clickless environments mean for the industry’s categorisation.
Partnerize not only believes that clickless advertising can be affiliate marketing, but it has also innovated an exciting new tool to measure, attribute, and monetise it.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
