The new partnership reveals how loyalty programmes can become full-funnel ecosystems, driving immense value for both savvy shoppers and partnered brands.
As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.
Following on from May’s superb Optimism event, we caught up with Rakuten Advertising’s SVP Product & Technology to find out more about the platform’s AI upgrades.
The new browser can compare products, fill up shopping carts, and direct users through the entire funnel in seconds. Affiliate content is undoubtedly being used. So, what’s to be done?
