New gestures from major AI companies point to good things for affiliate marketing.
Perplexity has paused its advertising programme as it reconsiders how ads will fit into its search engine.
Speaking at Advertising Week in New York, Jessica Chan, Head of Publisher Partnerships at Perplexity, confirmed that ads will not appear in its AI browser, Comet, at least for now.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
