Tradedoubler (TD) has teamed up with PartnerBoost, the rapidly growing Amazon attribution platform, to expand affiliate opportunities for its publisher network.
The partnership will launch first in Germany, Amazon’s second-largest market, giving Tradedoubler publishers access to trackable attribution links directly through their TD account.
That means a 14-day Amazon cookie window and higher commissions, timed neatly ahead of next week’s October Prime Big Deal Days.
With this move, TD is betting on Amazon’s growing emphasis on external traffic to drive seller growth, especially across international markets.
William Hamer-Jones, VP of Partnerships at PartnerBoost, called the tie-up “transformational,” adding:
“This partnership unlocks a completely new earnings opportunity for Tradedoubler publishers, dramatically increasing revenue through PartnerBoost’s elevated commissions and Amazon’s nearly 4× higher conversion windows.”
Benjamin Gromann, Tradedoubler’s General Manager DACH, said the collaboration “opens a whole new chapter of revenue potential,” giving publishers access to more than 70 Amazon brands while helping advertisers unify their direct-to-consumer and Amazon marketplace programmes.
The rollout will extend to all European publishers next, followed by those with a U.S. customer base. By the end of the year, Tradedoubler and PartnerBoost plan to offer advertisers a single solution to run both DTC and Amazon affiliate programs side by side.
With Prime Day coming up, it’s the perfect time for publishers on TD to test out Amazon’s potential for affiliate earnings; it could lead to a welcome, unexpected bump in revenue before the year’s out.
For PartnerBoost, this is their third major partnership of the year so far – the others being Walmart and Partnerize. Amidst a competitive field, the platform is proving to be a leading player when it comes to unlocking higher affiliate potential through Amazon.
