Has tracking improved this year? Two experts gave us the rundown of what’s working and what’s not in 2025.
After they stepped off their morning session at PI LIVE Europe, I caught up with Strategist Julia Stent and Harvey Nichols’ Sofia Charalambous to talk all things tracking.
It has been a big year for affiliate tracking, with new initiatives and updates ranging from Awin’s CPI to the ICO’s loyalty exemption.
The former has been a success so far, as the network reported last month that $100 million in revenue had been recovered. The CPI also played a role in Awin’s victory at the GPMAs this year.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
