Brands Are Shifting Resources to Performance Marketing, New Report Finds
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
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New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
How is AI Impacting Affiliate Publishers?
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
Under the Microscope: Content in the Age of AI
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Google: The New Marketplace
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
The Sidemen Changed the Creator Economy. Can it Survive Without KSI?
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Minecraft Launches First-Ever Affiliate Programme with impact.com
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
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How to Reach Younger Audiences on TikTok in 2020
It’s hard to overstate the global popularity of TikTok and how it has captured ever-coveted young audiences around the world. This social short-form video app is wildly popular with the young demographic, especially Gen Z – defined as those born after 1995 – which comprises 32% of the global...
#Influencer50: The Top Industry Players From 2019
After much deliberation over the wide range of submissions we received, Talking Influence is pleased to present the annual Influencer 50. The 2019 Influencer 50, sponsored by CreatorIQ, is a celebration of the top 50 industry players in influencer marketing from 2019 who continue to steer, influence and inspire the...
How Influencers Take Branding to a Whole New Level
For many years, television, radio and magazine advertisements were the primary source of brand marketing. Nowadays, people consume content in a variety of different ways and with the rise of social media, brands are turning their attention to the new, modern era and are moving away from the more traditional...
The Difference Between Owning Creator Content vs. Renting the Audience
When it comes to influencer marketing, it can be as simple as answering the question: would you rather own the content vs just ‘renting’ the influencer’s audience? According to a survey by Linqia, 78% of professionals surveyed said that determining the ROI of an influencer marketing program is their...
Six Ways to Improve Your Influencer Marketing Analytics
Influencer marketing is continuing to gain popularity, and it is paying off for many brands. When people see that some of the individuals they follow on social media have links to particular products, they often want to give them a try.Using influencers to improve your marketing efforts makes sense,...
First Wave of Influencer Marketing Awards 2020 Judges Revealed
With record-breaking entry numbers for the Influencer Marketing Awards, this year’s judges will have a hard task whittling down the entries to determine the winners of the 28 awards up for grabs. It will be down to the judges to shortlist the best campaigns across the globe, which...
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