Brands Are Shifting Resources to Performance Marketing, New Report Finds
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
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New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Bots Have Now Surpassed Human Traffic Online, Says Cloudflare CEO
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
PewDiePie Launches Odysseus, a Privacy-First AI Workspace for Creators
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
How is AI Impacting Affiliate Publishers?
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-Linked Offers: Promise, Proof, or Problem?
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers to Get “Fairer Deal” in CMA Shake-up
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
Under the Microscope: Content in the Age of AI
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Google: The New Marketplace
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
The Sidemen Changed the Creator Economy. Can it Survive Without KSI?
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Minecraft Launches First-Ever Affiliate Programme with impact.com
The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.
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TiKTok Publishes its First Transparency Report
With growing concerns over security and regulation, Chinese-owned video app TikTok published its very first transparency report shortly after assembling a new committee of experts to help review its content moderation policy. The report reveals a list of government bodies that made requests for removing specific content from the...
#RelationshipGoals Between Brands and Influencer
Influencer marketing has a problem. On the one hand, we all agree that content is valuable and content creators should be compensated for the work they do to create the videos and images that we all love to watch while pretending to be working. On the other, we are so...
It’s 2020: Seven Steps to Getting Influencer Marketing Right
Unless you’ve been living under a rock, you know that brand interest in influencer marketing is skyrocketing. While estimates for total brand investment in the sector vary, it is widely believed that major brands will spend $5 billion to $10 billion a year on influencers in 2020. Of that...
Three Ingredients to Include in Creator Contracts Next Year
The recent news of Instagram doing away with the infamous ‘like’ has sent shockwaves through the influencer marketing industry. Regardless of where you stand on the matter, change is coming, and both brands and influencers need to prepare for a new world order. It’s not the end all be...
Talking Influence Predictions 2020: Part Three
In the last (but not least) of the 2020 predictions, these industry experts share their biggest predictions for next year – it looks like the popularity of virtual influencers will grow, more influencers will protect their rights, brands will diversify their influencer marketing spend across a multitude of platforms, and authentic...
Are Depop Influencers the New Instagram Influencers?
On social networks like Instagram, hashtags such as #ad, #spon and #gifted have quickly become part of the influencer lexicon, with followers and creators alike well-versed in the language of affiliate marketing and brand advocacy. However, a new report, Depop Economics, has found that there’s an evolving ecosystem...
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