Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
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How Coronavirus Will Change Users’ Social Media Habits
Coronavirus is shaking up business and consumer habits across the globe. According to online marketplace IZEA’s latest study, 66% of social media users believe their social media usage habits will increase significantly in the event they are confined to their home due to the Coronavirus. This may come as...
The Hut Group Creates Over 500 New Jobs Amid COVID-19
Manchester-based beauty and wellness brand group, The Hut Group, has announced it is creating more than 500 new job roles across manufacturing and distribution in response to a surge in demand for its health, beauty and nutrition products across its world-leading brands, including Myprotein.com and Lookfantastic.com. The Group...
SoundCloud Partners With Twitch so Creators Can Earn From Livestreams
SoundCloud has partnered with live streaming platform Twitch to help support musicians who can no longer play live shows to audiences due to the coronavirus outbreak. Many artists are live streaming to connect with their fans as they are stuck at home until the pandemic passes. “It’s an unsettling...
Five-Year Spike in ‘What to Watch’ Searches Prompts Brands to Get Creative With Influencer Marketing
We are already seeing the devastating impact of Coronavirus on businesses across the country, and my sympathies go out to all the owners and employees who are already feeling the life-changing effects. As people all over the world increasingly spend more time at home, many brands are looking for new...
A Social Strategy for Social Good During Coronavirus
As the worry surrounding coronavirus continues to socially distance our society, it simultaneously shines a light on the positive power and scale of social media to connect people all over the world – both young and old. Social media is bringing us together in times of anxiety and quarantine, to share...
Influencer Marketing Show Early-Bird Tickets on Sale Next Week
We fully anticipate the Influencer Marketing Show will run as scheduled and will be back for two action-packed days on October 27 and 28. Brands, agencies, tech platforms, and creators will gather at Old Billingsgate in London to step into curated sessions and panel discussions. Discover key trends to power-up...
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