Got Great Creators on Your Roster? Enter The Creator Craft Awards
The Creator Craft Awards are debuting at CreatorFest 2026.
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New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
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Instagram Adds New Monetization Features For Creators
Instagram announced it is doing more to support creators on the platform. It is testing out a new feature that lets viewers purchase during a live video, allowing creators to monetize live videos. Badges lets creators generate income from the content they’re already creating. The Badges will appear next...
Where Do Influencers Sit in the Marketing Funnel?
For the last decade, influencer marketing has been a vital strategy for marketers offering benefits like raising awareness with target audiences, building trust and creating customer loyalty. Whilst it’s widely established that influencer marketing is a great tool for awareness, many marketing professionals still struggle to convincingly demonstrate ROI....
TikTok’s Coming-of-Age Into Mainstream Quarantine Culture
As quarantine and stay-at-home orders have kept us indoors for months, our entire routines have been upended and we’ve had to adjust and adapt to a new way of life. We’ve found new ways to make connections, exercise, learn, teach or just stay occupied, which has meant, most...
Is Livestreaming the New Social Gathering?
It’s 8.05am and I’m jumping straight on an Instagram live streaming workout. Although there are no exercise classes with humans at the moment, the little counter in the top right of the screen tells me I’m not alone online. There are plenty of other individuals starting...
Traackr Releases Budget Optimisation Tools to Demystify Influencer Marketing Investments
As budgets are being cut across the board due to the global pandemic, marketers will be looking to accurately track spend, opitmise budgets, and measure return on investment. In light of this, influencer marketing platform Traackr has released budget optimisation tools for marketers to better track spend and increase ROI....
Instagram Influencer Market To Reach $5 Billion in 2020
Despite COVID-19, new research suggests the Instagram influencer market hasn’t suffered as much as other industries when comparing marketing budgets for sponsored posts and Stories on Instagram during Q1 2019 and Q1 2020. The market size in the first quarter of 2019 was approximately $1185 million and in 2020...
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