As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
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Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
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Collaboration vs. Transaction: How COVID-19 Will Impact Influencer Culture
As the novel coronavirus continues to disrupt life worldwide—particularly in the U.S., where many states are suspending, or reversing, reopening plans amid new surges in cases—it’s clear that the pandemic will leave a lasting mark on the influencer economy. Brands and creators alike are adapting to...
A Day in the Life: Hannah Witton, YouTuber
Hannah Witton is an award-winning online creator and author, with her videos attracting 45 million views and 600k subscribers to her official YouTube channel. Often regarded as one of the UK’s leading voices covering a range of topics including sex, relationships, feminism, body image, gender and sexuality, her debut...
News UK Launches The Times Social Studio
Following the success of the launch of The Sun Social Studio in 2019, News UK’s commercial division, The Bridge, has launched The Times Social Studio. The branded social video product will offer agile newsroom video capabilities for clients that want to reach The Times and The Sunday Times’ off-platform...
Interview: The Creator Union on Diversity, Inclusion and Influencer Pay
The Creator Union launched in June here in the UK to represent influencers, bloggers, YouTubers and all digital content creators. More than 400 influencers have signed up to be part of the body, which aims to ensure influencers are fairly paid and that members have a representative to support with...
Why Hyper-Local Influence isn’t Just the Next Buzzword
The first half of 2020 has in many cases seen the global consumer constrained to their homes. We’ve been bound to our bedrooms, working from our kitchen table, and climbing mountains via the apartment staircase. In short – we’re beginning to come out of a prolonged period of shared...
TikTok Introduces $200 Million Fund to Pay Creators
TikTok has created a $200 million fund that will go towards retaining its top creators in the US and attracting new creators to the platform. In a statement, the video app said the new TikTok Creator Fund will help “eligible” creators on the platform earn a “livelihood through their innovative...
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