New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
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As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
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TikTok Introduces $200 Million Fund to Pay Creators
TikTok has created a $200 million fund that will go towards retaining its top creators in the US and attracting new creators to the platform. In a statement, the video app said the new TikTok Creator Fund will help “eligible” creators on the platform earn a “livelihood through their innovative...
Why Content Creation and Creativity Haven’t Stopped in Lockdown
Traditional methods of working for creatives have been turned on their heads because of the pandemic. Social distancing guidelines and months of lockdown have created a challenging landscape for content creators to work in, meaning strategies have been forced to be reassessed. Whilst the simple luxury of physical human interaction...
Why More Influencer Marketers Should be Paying Attention to Pinterest
When you consider what Pinterest represents, it’s unsurprising that usage has soared during lockdown. A safe haven from the endless news cycle, full of light relief and inspiration for at-home projects. Tired of looking at your own four walls? Why not take a trip to interior heaven on Pinterest...
Instagram Tests ‘Personal Fundraising’ Option
Instagram has begun testing a new option for personal fundraisers to help people and businesses raise money for selected causes. The social media platform will begin with a small test to create a personal fundraiser in the US, UK, and Ireland on Android, followed by iOS. While users can choose...
Spotify Launches Video Podcasts With Select Creators
Spotify has just announced the global launch of its new video podcasts. At launch, the new feature allows both free users and Premium subscribers to access the video content from a select group of creator podcasts. Spotify says that listeners will be able to listen to or watch those podcasts....
CreatorIQ Raises $24 Million in Series C Funding
Influencer marketing platform CreatorIQ has raised a $24 million funding round led by Kayne Partners Fund (the private equity group of Kayne Anderson Capital Advisors). Other participants include TVC Capital and Unilever Ventures. The Series C round will fund growth in five strategic areas of CreatorIQ including user experience, data...
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