Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
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American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
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Directory Q&A: Open Influence on What You Should be Measuring and Influencer Selection Processes
We spoke with featured influencer agency, Open Influence, to find out what brands should be measuring, how they go about influencer selection and the ways the industry has changed since the company was founded. What sets you apart from others out there in the space? Our approach is unique. Though...
How the projects* and Hotels.Com Activated an Instagram Travel Campaign Without Using Traditional Travel Influencers
Hotels.com tasked the projects* with activating an Insta-worthy travel campaign without using travel influencers. Their brief was simple – use influencers to reach and engage with adventurous millennials and position Hotels.com as a brand that rewards customers by providing the best choice of accommodation in the most exciting locations....
E-Commerce is Coming to TikTok as Creators Will Start Selling Merchandise
Word is out that this month, creators will be able to create and sell merchandise to fans via Teespring directly from the TikTok app. The new partnership with creator commerce platform Teespring allows creators to include links to their Teespring products in their videos. Creators will be able to create...
Influencer 50 2020: Nominate the Industry’s Leading Individuals
Influencer 50 nominations are once again open for Talking Influence’s annual celebration of individuals from across the globe that are striving to improve the influencer marketing industry and have provided solutions and innovations as the industry accelerates. Talking Influence is calling on YOU – the industry – to have your say...
How Streamers Can Avoid Getting Demonetised on YouTube, Twitch and Facebook
With an extremely low barrier to entry and the potential to make great money simply following a passion, the business of pro streaming is a flashing neon beacon luring hopefuls in droves. If you’ve got a computer, a game (or other great hooks) and the right software, you can...
Remote Collaboration: Five Best Practices To Optimise Your Influencer Marketing Campaigns
Running successful influencer marketing campaigns is both an art and a science. On the one hand, identifying and briefing influencers is fundamentally a creative process; on the other hand, continuously driving campaigns’ ROI up relies on a thorough workflow. Here are five best practices to stack the odds in your...
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