A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Top Ways to Collaborate With Influencers to Bring Your 2020 Holiday Campaign to Life
The holidays are upon us and this means brainstorming different ways we can use our marketing budget to promote our holiday campaigns. If influencer marketing activations are not part of your marketing budget than it’s the best time to make it a top priority now. Collaborating with influencers for...
Where is Influencer Marketing Heading in 2021?
Alexander Frolov, CEO and co-founder at HypeAuditor shares his predictions as 2021 is just around the corner. 1. Influencer marketing spend will grow by 15% globally The amount of advertising money that is being redirected from offline to online will continue to grow. Brands and advertisers are searching for the...
IMS Global Partner Spotlight: Vuelio
It’s great to have Vuelio involved as a media partner for the Influencer Marketing Show Global. What are you most looking forward to about the virtual event? Thank you! We’re really proud to be a media partner for the second year in a row. The agenda looks fantastic...
#Influencer50: Meet the Top 50 Industry Players of 2020
A huge thank you to everyone who nominated for this year’s Influencer 50. We are extremely pleased and proud to present the top 50 industry players in influencer marketing from 2020. This year’s Influencer 50 recognises the exceptional work of those that are steering the industry with their...
How The TikTok Bytesquad Drove a 25% Engagement Rate For Zuru’s Mini Brands
Zuru’s Mini Brands had already received viral fame on TikTok following their launch in the US. Fanbytes leveraged The Bytehouse, the first UK TikTok house and paid ads, to capitalise on this traction and spark the same virality on UK soil. Fanbytes is known for creating the UK’s...
A Day in the Life: Rahul Titus, Head of Influence at Ogilvy
Rahul has been a prominent player in the world of influencer marketing right from its infancy. He is the Head of Influence at Ogilvy, where he is in charge of setting the strategic direction of the Ogilvy influence proposition across their global network; delivering award-winning work for clients including Walgreens...
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