A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Talking Influence – 2021 and Beyond!
As each day passes more of you will be departing for your Christmas break. Whatever you decide to do in these difficult circumstances, stay safe and well. We have much to look forward to for 2021. With two new journalists starting with us, in addition to four further recruits across...
An Agency’s 2021 Influencer Marketing Predictions
Influencer marketing has come a long way since the beginning of 2020. The pandemic forced brands to quickly pivot but expectations for high-quality advertising didn’t disappear. Instead, marketers leaned more heavily into content creators, who are used to working from home to create high-quality, reactive content. Hence, influencer marketing...
Directory Q&A: Crowd Point Analytics
With the abundance of influencer marketing agencies, tech platforms, and SaaS, the marketplace can get quite confusing! We spoke with featured AI-fueled, self-service platform Crowd Point to find out what sets them apart from the rest, how they are serving their clients, and the key features of their platform. What...
How Do You Know You Are Getting the Best Talent Management?
Just like everybody thinks they can be an influencer and don’t realise the hard work and skill it takes, many also believe setting up an influencer talent agency is a quick and easy way to make mounds of cash. Running a helpful, successful, professional and purposeful influencer agency means...
The Future of Commerce is Shoppable Ads
2020 has been a year of change – a change in direction, priorities and opportunities. But, if there’s one thing we’ve learned, it’s that video consumption isn’t losing momentum any time soon. As the global pandemic caused havoc worldwide, time that would have once been spent at...
How Can Media Buys Amplify Influencer Marketing?
Influencer marketing continues to thrive in the challenging current climate, with both brands and consumers appreciating the authentic connections it drives. Almost three-quarters of marketers are allocating more resources to influencer channels this year and 60% believe the return on investment (ROI) is higher than with traditional advertising. Video is...
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