A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Seven Strategies to Ensure Influencer Marketing Resilience
Love them or hate them, influencers are a driving force in the world of marketing. It’s estimated that around 17% of companies actually spend half their marketing budgets on influencer marketing because, well, it brings results. Overwhelmingly, marketers say influencers drive some of the best ROI results available today....
The Influencer Marketing Show Global Digest
Day One; TikTok, Social Good and the Influencer Pay Gap Hosted by Emily Trenouth, Head of Influencer Marketing at Mediacom, the themes of the first day were as diverse as benchmarking your influencer marketing strategy (CreatorIQ), and the need for standardization within the influencer marketing ecosystem. Taking off the Creative...
WTF Series: WTF is Earned Media?
When we hear the word “marketing,” most people think about advertisements: billboards, banner ads, that one Spotify commercial that plays every five songs. If you’re as smartphone-addicted as I am, you might think about promotional emails, in-app notifications, or your favourite brand’s curated Instagram feed. But what brands...
Popularity vs Personalisation: Which is a Better Influencer Marketing Tactic?
Following the coronavirus pandemic, print-advertising and in-person traditional marketing methods are coming to an end. The Advertising Standards Authority (ASA) are even hotter on regulations regarding transparent advertising hashtags #Ad #Gift and #SPON, yet influencers have become the go-to for consumers looking for excitement and escapism on social media, with...
Driving Growth With Influencer Marketing on TikTok
These days, it feels like TikTok is all everyone who’s anyone in the influencer marketing space is talking about. And given the rapidly growing platform’s massive, young network of users—many of whom are not active on other social channels—and reputation for producing overnight stardom, it’s...
Will Influencer Marketing Overtake TV Advertising?
The media landscape has been shifting for many years. The way people watch, listen and read their content of choice is wide and varied, often encompassing multiple channels, platforms and devices – and that can be for one person, in a single day. There are many reasons for this media proliferation,...
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