A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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How Influencers and Social Media Platforms are Supporting National Eating Disorders Awareness Week
The aim of NEDAwareness Week is to raise the importance of education surrounding eating disorders while offering helpful resources to sufferers and the general public. According to the leading UK eating disorders charity, Beat, 1.25 million people in the UK have an eating disorder. Although it is not rare...
How to Innovate Your Seasonal Marketing Campaigns
Aligning marketing with seasonal events – like Easter, Christmas, or Mother’s Day – helps to boost your visibility during lucrative shopping events, deliver highly-relevant content to your customers and align your brand with trending social conversations. But there are challenges as well as benefits. Seasonal campaigns are popular. Running one during...
Winner Highlight Series IMA 2020: Part Three
It is great to look back on previous Influencer Marketing Awards winners in order for this year’s entrants to gain insight and inspiration. We want to encourage you to enter the awards so that we can continue to celebrate the excellent work within the industry – perhaps you’ll see...
Snapchat and Shout Partner to Provide Mental Health Support for Young People
Research from the London School of Economics (LSE) presented that 50% of Snapchat users are under 25 years old, and 23% have not yet graduated from high school. The largest Snapchat age demographic is 18- to 24-year-olds. This age group makes up 37% of Snapchat users. With this demographic currently...
A Day in the Life: Amber Wilde, Family Blogger, and Content Creator
In honour of LGBTQ+ history month in the UK, we welcome the return of our Day in the Life series by speaking to blogger, Amber Wilde.
5 Instagram Growth Strategies Your Brand Needs to be Using in 2021
If there is a time to be growing your Instagram it is now, which is why I am going to present to you, what I, having grown hundreds of thousands of followers over the past couple of years, think are the most important strategies to be using on Instagram in...
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