A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Online Trolling: Is the End in Sight?
During the latter part of Caroline’s career as a presenter for popular UK television shows such as the X-Factor and Love Island, she became a target for online trolls who would harass her about the stories and rumors that were shared about her in the media. Caroline stood down...
YouTube’s New Applause Feature Allows Users to Tip Creators
Currently in its beta stages, the feature is available via the desktop site to creators who have been invited to test it by YouTube. Users can purchase an ‘applause’ for a standard amount of $2, which is essentially the equivalent to putting money in a ‘tip pot’. The total donations...
TikTok in the Charts
Statistics from Wallaroo Media, updated in February 2021, say that TikTok is now available in over 150 countries, has over one billion users, and has been downloaded over 200 million times in the US alone. But it is not just the videos on TikTok that have boomed in popularity; if...
Talking Influence is Launching a Podcast
Talking Influence, the monthly podcast, will feature interviews with key players within the influencer marketing industry including creators, talent managers, and influencer marketing specialists – we want to talk to anyone who represents the diverse industry. With our guests, we will be discussing the things that influence them, focussing on three...
#IMSGLOBAL21: Meet the Advisory Board
Our carefully selected advisory board members are dedicated influencer marketing industry experts who are taking on the role of ensuring IMS programmes include the most relevant topics to serve our community of attendees. Each forward-thinking board member will put their expertise to good use, helping to shape a progressive agenda...
Shopping on Social Media Platforms Expected to Reach $1.2 Trillion Globally by 2025
It has been estimated that social commerce will account for 17% of all e-commerce spend by 2025.
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