American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
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Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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Will Influencer Marketing Overtake TV Advertising?
The media landscape has been shifting for many years. The way people watch, listen and read their content of choice is wide and varied, often encompassing multiple channels, platforms and devices – and that can be for one person, in a single day. There are many reasons for this media proliferation,...
Top Ways to Collaborate With Influencers to Bring Your 2020 Holiday Campaign to Life
The holidays are upon us and this means brainstorming different ways we can use our marketing budget to promote our holiday campaigns. If influencer marketing activations are not part of your marketing budget than it’s the best time to make it a top priority now. Collaborating with influencers for...
Where is Influencer Marketing Heading in 2021?
Alexander Frolov, CEO and co-founder at HypeAuditor shares his predictions as 2021 is just around the corner. 1. Influencer marketing spend will grow by 15% globally The amount of advertising money that is being redirected from offline to online will continue to grow. Brands and advertisers are searching for the...
IMS Global Partner Spotlight: Vuelio
It’s great to have Vuelio involved as a media partner for the Influencer Marketing Show Global. What are you most looking forward to about the virtual event? Thank you! We’re really proud to be a media partner for the second year in a row. The agenda looks fantastic...
#Influencer50: Meet the Top 50 Industry Players of 2020
A huge thank you to everyone who nominated for this year’s Influencer 50. We are extremely pleased and proud to present the top 50 industry players in influencer marketing from 2020. This year’s Influencer 50 recognises the exceptional work of those that are steering the industry with their...
How The TikTok Bytesquad Drove a 25% Engagement Rate For Zuru’s Mini Brands
Zuru’s Mini Brands had already received viral fame on TikTok following their launch in the US. Fanbytes leveraged The Bytehouse, the first UK TikTok house and paid ads, to capitalise on this traction and spark the same virality on UK soil. Fanbytes is known for creating the UK’s...
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