American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
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Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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A Day in the Life: Rahul Titus, Head of Influence at Ogilvy
Rahul has been a prominent player in the world of influencer marketing right from its infancy. He is the Head of Influence at Ogilvy, where he is in charge of setting the strategic direction of the Ogilvy influence proposition across their global network; delivering award-winning work for clients including Walgreens...
Influencer Marketing Show Global: Agenda Reveal, Masterclass and After Dark
The first of it’s kind, Influencer Marketing Show Global will deliver actionable insights to enhance your influencer marketing strategies and help you overcome some of the key challenges and opportunities in the industry to ensure you grow your influence and execute successful strategies. Plan your diary Featuring panel discussions,...
Download the Influencer Marketing Show Global 2020 Virtual Event App
The Influencer Marketing Show Global 2020 official virtual event app is now available to download for all the essentials. Accessible now via Apple Store or Google Play, you can download the app as soon as you register your free ticket. Connect, interact and network IMS Global is all about bringing...
Shoppable Video: The Next Key Ingredient to Brand-Influencer Partnerships
Brands keen to capitalise on the e-commerce boom must recognise that maximising sales means making smarter use of social media. While online spending may be rising fast — with UK market estimates upgraded by £5.3 billion — the greatest rewards will go to those who can reach consumers through the platforms...
Q&A: BCMA’s Pitch Influence Competition Winners Revealed
The Pitch Influence competition, organised by The Branded Content Marketing Association (BCMA), is aimed at PR firms, social-media agencies and content creators. Entrants had to produce a three-minute video pitching what they can provide to brands, focusing on what makes them different, the value they bring and why a brand...
Directory Q&A: Post For Rent
We spoke with featured influencer marketing agency Post For Rent to find out what sets them apart from the rest, the recent campaigns they have been working on and how to select influencers. Tell us about Post For Rent and what sets you apart from the rest? At Post For...
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