A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
WTF Series: WTF is a Gran-Fluencer?
A new influencer ‘rich list’ reveals some social accounts belonging to the older generation are potentially earning nearly £8000 a post. An online clothing brand that specialises in comfortable and stylish clothing for older shoppers, has released a ‘Granfluencer Rich List’ after noticing how popular older generations are becoming on...
The Everyday Influencer Reigns Supreme – Research Shows
Regulations from the Advertising Standards Authority in the UK are tightening rules and guidelines making it compulsory for influencers to declare when a post is an ad, when a post has been paid for, and also banning the use of filters when promoting beauty products. These regulations mean that content...
TikTok’s Commitment to Supporting Small Businesses
Yesterday, it was announced that TikTok will be partnering with video software and visual communications platforms, Vimeo and Canva, in order to make advertising easier for small businesses on the short-video platform.
Recent DMCA Notices on Twitch and What This Means for Gaming Creators
Platforms such as Twitch are putting the onus on creators to comply with the DMCA without providing them with the proper tools, and those platforms are failing to find effective solutions to the bigger problem of copyright infringement; one such solution would be to negotiate a deal with the music...
A Day in the Life: Sravya Attaluri, Creative Director at Hello Colour
Sravya began her career as a graphic designer, but her passion for advocating for mental health has since led her to grow her empire as an ’Multidisciplinary Artivist’. Sravya has built an Instagram following of over 34,000 who join her on her journey to raising awareness of mental health through
TikTok Celebrates Iconic Ad Campaigns with Re:Make
Understanding that its audience loves a ‘throwback’, TikTok recently launched the Re:Make campaign. You know what they say, ‘if it ain’t broke, don’t fix it’ – this is why TikTok has collaborated with brands such as Skittles, Snickers, and Old Spice in celebration of the iconic advertising campaigns...
Recommended
