“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
The Code follows a big year of industry debate amidst browser extension controversy.
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
The Code of Conduct will have a specific focus on transparency, the APMA shared.
The big question every CMO asks when planning a new campaign is “what will my return on investment be?” This is a completely fair question. Whether you are at an agency or in-house, marketing is a commercial operation and we need to be clear on how our activity impacts the business’s performance and
Perhaps it all really started in 2019, when the genre-defying song “Old Town Road” song went viral on the app and propelled rapper Lil Nas X to fame. The 20-year-old Atlanta musician went from college dropout to record-breaking superstar virtually overnight. Dozens of independent artists have been signed to major...
Last week’s virtual event was hosted one year after TikTok for Business first launched, meaning there was a wealth of learnings to digest and explore. The hosts and speakers at the event featured TikTok’s EU leaders, who aimed to inspire creativity and bring joy, and help advertisers to...
Twitter subscription feature After announcing earlier in the year that a new ‘Super Follow’ feature would be coming to Twitter, we can now explore what this may look like. Last week, app researcher Jane Manchun Wong tweeted screenshots of what she says the feature will look like. The premise of...
The world’s largest flower delivery network, Interflora, has launched a Father’s Day campaign which aims to normalise gifting flowers to people of all genders, and not just women. The flower gifting service discovered that 88% of men have never received flowers and sadly, the first time many receive...
The Influencer Marketing Awards judging panel have now attended the virtual judging day where they generously provided their expertise and time to discuss and debate this year’s IMA entries, narrowing the entrants down to develop this year’s official shortlist. This year shortlisted entrants demonstrated how smartly and efficiently...