“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
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Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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A Day in the Life: Jill Alger, Digital Strategist at iCrossing UK
Talking Influence's day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. Today, Jill Alger, Digital Stra
The Importance of Inclusivity Within the Influencer Industry Beyond Pride Month
To paraphrase what author Stephanie Yaboah stated, the message that this status quo sends is troubling: only thin white women with certain lip shape can wear a certain type of clothes, only able-bodied white men can drive the newest cars, and only cis straight white couples can go on holidays....
Watch Now: Citizen Relations on Emerging Tech and Driving Success
Emily Johnston, Vice President of Strategy and Innovation at integrated communications agency, Citizen Relations, spoke to Talking Influence journalist, Neve Fear-Smith about why she is passionate about sponsoring the Best Emerging Tech category at this year’s Influencer Marketing Awards. The conversation touches on Emily’s passion for ensuring that...
Does the Western Media Influence Southeast Asians to Purchase Products?
But how does this differ from the rest of Southeast Asia? How much does the Western media influence Southeast Asians’ online purchasing behaviour? A study was conducted by iPrice Group on how Hollywood brand ambassadors and western media shape Southeast Asians’ online interest in products. Results showed that Singapore and...
What TikTok made Cool: Cryptocurrency
Let’s try and start off simply. What exactly IS cryptocurrency? Anita K. Sharma, an entertainment attorney, has provided a definition in order to make the topic easier to understand. The simplest explanation of cryptocurrency is that it is digital, encrypted money (as opposed to paper money) secured by cryptography....
Submit Your Nominations for the Content Creator Awards NOW!
It’s time to shine the light back onto content creators. Talking Influence is passionate about shedding the light on the excellent work that takes place in every avenue of the creator economy. With the Influencer Marketing Awards celebrating teams and agencies behind outstanding campaigns, the Content Creator Awards has...
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