A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Could the Four Day Week be the Future for the Influencer Marketing Industry?
Being surrounded by like-minded colleagues who you can bounce ideas off of in the office has many benefits for both creativity and social life. However, many of us can’t deny that sometimes catch-ups next to the office coffee machine may last a little bit longer than they should. Working...
Why all Influencer Marketers Should Put More Trust in Creators to Redefine Brand Partnerships
MEMBER EXCLUSIVE Become a free member for instant access to this article and all other Member Exclusive content on Talking Influence. Members also receive our weekly newsletter roundup delivered each Wednesday. Sign up for a free account! Already a member? Sign in to your account...
Twitter: Out with Fleets, in with the Shop Module
Fleets were available on Twitter for just nine months, with the feature officially closing on 3rd August. Ilya Brown, a Twitter product executive, said the feature was introduced to encourage a “lower-pressure, ephemeral way for people to share their fleeting thoughts.” Twitter did not see the user growth that they...
Social Commerce is the Future of Marketing
The difference between social commerce and general social media marketing is that social commerce allows consumers to purchase from a brand directly without ever leaving the social media platform. So what is it that makes social commerce so successful? We are always shopping It’s essential to remember why people...
The Inside Scoop on How to Take Home an Influencer Marketing Award Next Year…
Bronze, silver, and gold winners were crowned in six different awards categories: Campaign, Vertical, Industry, Agency, Technology, and Platform. Big names in the industry such as Ogilvy, Billion Dollar Boy, and Digital Voices are among those who achieved prestigious recognition. The Book of the Night is jam-packed full of information...
A Day in the Life: Sedge Beswick, Managing Director at SEEN Connects
Talking Influence’s day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. Today’s installment features Se
Recommended
