A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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How Can Content Creators Act as a Support Network for their Audiences Post-Pandemic?
From inspiring personal illustrations and uplifting affirmations to native tools like reels and IG rooms that make it easier to connect, Instagram has become a platform that provides accessible support. My Instagram journey started by searching for a community of like-minded young women with mental health challenges and today I...
TikTok Off-App Campaign Shines a Light on Unsigned Artists
If you want to see one of these billboards in person, they will be displayed throughout the month of August near iconic music venues such as Brixton Academy (London) and the O2 Apollo (Manchester). The aim of these billboards is to allow music fans to get first sight of the...
What TikTok Made Cool: The Olympic Games
This year is the first year that TikTok has been around alongside the Olympic Games, with its popularity really booming over the past year or so. We already know that TikTok can very successfully build hype around sporting events – take the UEFA EURO 2020 for example. Sponsors of the Olympic...
Voice Technology: How Will it Tap Into the Influencer Community – and Where Does Video Stand?
In 2018, a study found that more than 118 million smart speakers were in US homes, a 78% growth from the year before. In fact, another study found that 71.8% of consumers expect to use voice technology more in the future. From reminders, news, and weather updates to podcasts...
What’s Going On with Clubhouse?
For many, the exclusivity of Clubhouse’s initial invite-only approach, and the way that the app started out only being available to iOS users, was appealing – it wasn’t for everyone, so if you were in, you were lucky. However, in May, Clubhouse became available for Android users as well...
“Crazy Rich Teens” – The Secret of Teenagers’ Financial Success on TikTok
But what is the magic behind TikTok slowly becoming the number one income source of Gen Z? What makes teens and brands so fond of using this platform for their marketing purposes? Let’s get behind the mystery of the crazy rich teens on TikTok. The formula behind TikTok’s...
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