“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
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Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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Exploring the BIPOC Influencer Pay Gap From the Perspective of an Entertainment Attorney
Representing a robust client roster of over 45 YouTubers, digital content creators and influencers (many of them BIPOC), Anita K. Sharma is renowned for being one of the first entertainment lawyers to help content creators navigate this developing industry, protect their content, and broker lucrative, unprecedented deals. As a BIPOC...
Consistency – The Missing Puzzle Piece to Maximise Influencer Marketing ROI
A recent report from Influencer Marketing Hub found that nine in ten of the 5,000 marketers they surveyed believe that influencer campaigns are successful, and the publication estimates that the global market for creator-driven advertising will reach US$13.8 billion by the end of the year. The same...
Tech Digest Series: Snapchat Tools, Facebook Live Shopping and Instagram Insights
Snapchat’s new editing tools, gifting and marketplace Many of you may associate Snapchat with a teenage audience, acting as an image, video, and text-based instant messaging platform. Snap Inc, the team behind Snapchat, is putting new initiatives in place which will mean the app will have more to offer...
The Ins and Outs of How to Grow as a Creator on TikTok with @artbyaalice
Alice wants to highlight the importance of education and self-reflection as an important factor to success, and how experimentation and consistency has led her to where she is now. Please tell us about your TikTok account. What sort of content do you share, and how has it changed since you...
Sponsorship Opportunities and Speaker Submissions for IMS London 2021 are OPEN!
After previously being co-located with PI LIVE London, for the first time ever, the Influencer Marketing Show London will be coming to Old Billingsgate as a stand-alone, exclusive event on the 21st of October 2021 – in person. Information on tickets and what attendees can expect from the event will be...
Influencer Monetisation on TikTok: How the Platform is Empowering Creators
Advertisers have found plenty of solutions to get their brands noticed on the ‘For You Page’ that now is home to 689 million monthly active users worldwide. Despite the fast-track efforts of most brands to leverage the new-ish platform, TikTok has been slow to release advertiser-first solutions similar to YouTube...
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